If you are looking to raise any money to start a business (or even if you are just starting with your own cash) it’s a good idea to have all these questions answered.
- What do people need or want? The Proposition
- Who are they? The Customer and Market Segmentation
- What’s it worth to them? The Pricing Model
- How do we reach them? The Channel
- What relationship do they want to have? The Relationship
- Who is our key partner? The Partner
- Who are we up against? The Competition
- What do we have in common? The Industry
- What is our key asset? The Asset
- What must we be good at? The Competency
George.
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