Everyone knows how much of an effort it takes to find your future spouse or partner in this busy and anonymous modern way of life we find ourselves.
Getting help to find that special person shed its stigma a long time ago. Speed dating, online dating, lock and key; there are so many to choose from and the internet is filled with all sorts of cupid activities. The dating industry is worth £1billion in the UK alone - now that’s a big cost to find love. A sizeable portion of the 20 million singletons within the UK are warming to proactive matchmaking, moving the industry forward at a steady pace.
Whenthemusicstops.com is one such dating service that does much more than the usual profile match-and-message activity to bring lovers together. They’ve been in the cupid business since 2003. The franchise opportunity is 9 years old and is growing rapidly. The activities involve; speed dating singles’ parties, wine tasting and murder mystery events involving only singles. If you enjoy organising events and meeting people from all walks of life, it can be a fun way to run a business. It can be a means of supplementing your income - or in some cases - it can become your main source of income. It depends on how much time you are prepared to dedicate to it.
There are other income generating activities that you can use to maximise your earning potential. Singles’ holidays and online dating are other areas you can market earning you commission on each paying customer. The singles holidays are particularly lucrative as the amount you make per booking is much higher than your primary activity which is the single events. The single events can be worth as much as £500 for each one that you host, under the umbrella of whenthemusicstops.com, and it’s all about how you can network your way to a larger sign up target. The more subscribers you get, the higher the percentage of attendees at the events you set up. If you achieve a good number you should be able to divide the events into weekly ones under different age categories. You are looking at £2000 a month in the first year if you play your cards right! There really is no limit to what you can get out of the franchise; it’s simply a relative return on how much effort you dedicate to marketing the service.
Like any franchise model there is a license fee to get involved as an operator. What they however do is make entry opportunities as affordable as possible. The investment necessary to establish your own part of the franchise is quite low and you can finance this over the life time of your franchise opportunity. It is run UK wide and you can buy into a region or two. You can become an associated partner with limited earning potential before going for the full package. In any case you need to be business minded, it’s not going to work simply because you enjoy meeting people and you make a good host. You get start-up support and some training depending on the skills you already have. This could be applied in any country of course.
Until the next time...
George.
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